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Words by Rachael Akhidenor


I’ve always been interested in the interrelation between our inner and outer worlds. How, when we are in not great spaces, we seem to attract in people who aren’t great to us. Or, vices that ail us. And vice versa.

For eons, many have offered answers as to why this is. Quantum physics, the law of attraction, or simply the concept of ‘like-attracting-like’. For me, I’ve never really needed to know why. Because for me, it’s been a lived experience. When I began to look inward, and live with greater awareness and compassion, things began to change. Subtly at first. But over time, there was momentum.

This isn’t to say my life is sunshine and rainbows. At times, it’s quite the contrary. But there was definitely a shift. In my awareness, in my perception, in my relationships, in my connection with everything around me. It was out of this that Self Care Originals was born.

It’s why I want people to get self-caring. It’s why I’m are committed to making science-backed products that bridge the gap between psychology and self-care. It’s why I want to make this accessible in a way that hasn’t been done before.

So it was, to my surprise, that there is a growing rhetoric online around how self-care may be making us worse-off. Perhaps, we’re more individualistic; perhaps, we’re being bad friends. We’re cancelling plans and extending boundaries under the guise of ‘self-care’.

My response to this assertion is to have compassion. Because, yes, it may appear on the surface that our new desire to live a more intentional, conscious, and compassionate life, has created some ripples to the status quo.

But in truth, these practices – towards our caring for ourselves, loving ourselves, nurturing ourselves – are merely steps to being able to show up more content, more compassionate, with more space to hold for, not only ourselves, but others.

When we think about self-care, we so often think about ourselves. It’s our health and our wellbeing and our mental state and our headspace.

But what we soon realise is that, we are all interconnected. There is no division between our inner and outer world. So fundamentally, the health and wealth of other human beings, of the planet, is as important as the health and wealth of ourselves.

And the beautiful irony of all this, is that, the more that we tend to our state, the better we can show up for others. The more compassion we can provide, the more space we can hold, the less harm we will inflict.

This is an element to self-care so essential we are naming it on our Brand Values. Because truly, when we zoom the lens out, self-care is for our collective wellbeing.

With love and gratitude,

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Self Care™ Originals respectfully acknowledges the Traditional Owners of country on which we work, the Wurundjeri Willam people, and pay our respects to their Elders past and present.