THE EXPANSION OF THE BEAUTY RETAILER

The beauty retailer of 2023 looks quite different to the beauty retailer of a decade ago. In our ongoing exploration of the Beauty Industry, this month, we explore the expansion of the beauty retailer.

No longer is the beauty retailer merely selling lipsticks and eye shadow palettes. The beauty retailers of today are providing their customers with what they want - products that make them feel good. Because beauty is far more than what we look like. Beauty today is about a feeling. It's as much about our internal landscape as it is our physical one.

From OG beauty categories like skincare and makeup to the innovative product lines of ingestible beauty, sexual wellness, and the ever-growing wellbeing range, the past decade has seen a major evolution of the beauty retailer. And we, for one, are here for it.

Here are some of the articles and insights that influenced our decision to find a home within the Beauty Industry – and informed the development of our “beauty” tools for the mind.