So, what exactly is a self-care product?

While there is lots of talk in the media around the booming 'self-care' industry, there is still a lot of questions and confusion as to what exactly is a self-care product.

Perhaps why it's so difficult to answer what exactly is a self-care product is because the product industry itself is still in its infancy.

When we think about a self-care offering, we often think about a service-based offering. Spas, yoga studios, saunas, float tanks - even a hyperbaric chamber.

The self-care product industry, by contrast, is in a far more rudimentary place. As a result, a self-care product often sits within other industries, creating a wellness-slanted niche within more traditional product categories.

We observed 4 core industries within which self-care products reside: The Tech Industry, Food & Beverage, Apparel, and Beauty.

Even where a self-care product sits within multiple categories, we found that there is generally one primary category within which it resides.

With this analysis as our backdrop, we then had to determine which of these industries our products and overall vision best aligned to. In other words, where would make most sense for us to play.

But more on this in the next Industry Insight…